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NPatel Communications

The pressure of failure

Published 11 months ago • 2 min read

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July 2024

Is anyone else feeling the pre-ss-ure of July? Not just the pressure of another day of my kid at home all day every day saying he’s “bored.” Or the pressure of this insane, oppressive heat wave. I’m talking about business pressure; you know the one….the pressure of “failure.”

Well, it’s not actually a failure, but it sure feels like it.

I’m talking about being halfway through the year and not hitting some of our big vision goals we set for ourselves and our businesses back in January. Typically, this is the time of year when I might start wallowing in self-pity, feeling like a small business failure — but not this year. This year I decided to flip the script and take July (which sucks anyway. I mean, is anyone actually working this month?) and re-evaluate my personal business goals for the year.

Cause here’s the thing — being a small business owner is HARD, and we don’t need to be adding all this extra unnecessary pressure on ourselves for perceived inadequacies. So, here’s what I’m doing this month, and I’d love for you to join me. I promise, I’m keeping it simple; it’s too hot for anything complicated.

  • Pull out spreadsheets and check revenue goals. Anything that’s not where you think it should be, take time to reconsider.
  • For anything you’re reconsidering, take a day or two to sit down and create an action plan.
  • In your plan, build out quarterly/monthly/weekly tactics or strategies that you can implement to help you get closer to your goal.

If you need motivation to do this, remember, Q4 is when a lot of businesses realize they have an extra chunk of money to spend — and they could be spending it with your business. The more we can do now, to get ourselves/our businesses out there, the more it will likely pay off later this year.

WHAT NISHA'S LISTENING TO

Myself! I kid. I kid. But, in all seriousness, The Upstate Trail Talks podcast where I was a guest is now out. And you should check it out. If for nothing else to find out how I feel about snakes….’cause we saw one on our walk down the Swamp Rabbit Trail…

WHAT NISHA'S READING
  • Such a Fun Age by Kiley Reid
  • Daily GVL newsletters so I can be more in the know of what's happening in my city
  • Daily SKIMM newsletters

WHAT NISHA'S POURING

CHANDON GARDEN SPRITZ

It’s a little sweet, made with locally sourced oranges, herbs and spices. Has a perfect balance of bitterness and nothing artificial.

Love it on these summer heat days!

CHECKING IN

Small biz ownership is hard, but I want to be a support for you as we navigate this world together. Shoot me an email (or just hit reply) and let me know how you’re feeling about your business goals so far this year.

Email me: nisha@npatelcommuniations.com

And, as always, if you know a small business owner, coworker, friend or, heck, even an acquaintance who struggles with aspects of owning their own business, do me a favor and forward this email to them and ask them to sign up.

A LITTLE THANK YOU

Thanks for sticking around, signing up for my newsletter and reading along with us. In case you missed it last month, here’s a little freebie for you to help you celebrate YOUR next business goal being met 🥂. (Just don’t forget to invite me, k?)

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NPatel Communications

I’m Nisha and this newsletter is a little bit about me and a whole lot about the support of small businesses and small business owners.

What to expect in this newsletter: One email every 3rd Wednesday of the month. Real-World tips that will help you grow as a small business owner. I will share PR, Marketing and Social Media tricks that I’ve used for my own clients to support your business goals.

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