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DIY your own public relations

Perfection ≠ a good business owner

Published 6 months ago • 2 min read

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April 2025

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Yea. I said it. Perfection ≠ a good business owner. Trust me. I spent way too long chasing that before I finally said to hell with it and got to work on just doing the dang thing.

Last year, my business wasn’t perfect. It was an absolute struggle, and I was stressing over everything all day every day, even losing my mind if I didn’t complete my task list. Needless to say, it wasn’t helping anything.

Perfection is an ideal that doesn’t exist. We’ve made it up and we hold ourselves to that stupid standard. And as women business owners, oh man, it feels like we have 10x more to prove.

Here are some tips from me to you, to help you get past this. You can do it! Really.

📣 You should always be celebrating your progress, even if it’s slow! Trust me. Moving the needle slowly on a project is a win.

📣 Time your tasks/projects. Set that timer and start working on it; once the timer goes off, time to hit send or publish. Don’t dwell on making it perfect. (Remember, there’s no such thing as perfect.)

📣 I keep a list of that day’s big tasks — I keep it to 3 — and mark them off as I go. And if I don’t get one of them done, guess what? I just move it to the next day’s task list. 😱 I know, right?! Shockingly, though, nothing has come crumbling down since I started doing that. Instead, it’s given me freedom from the weight of, well, perfectionism in my business.

📣 Batch similar tasks together — like content creation, admin work, or client calls — so you spend less time obsessing over each individual thing. Block off an hour to write 3 Instagram captions instead of writing one and trying to perfect it for 30 minutes. Then stick.to.that.timeframe and move on when the time is up.

📣 Delegation and automation can be your BFF. If you spend endless hours continuing to tweak fonts or rewrite emails, hire it out or create templates to use. Save your energy for what actually moves the needle.

Guys. What’s the worst that can happen by letting go of perfection?? Maybe your business grows. Maybe your employees feel less stressed. Maybe YOU feel less stressed. Maybe your business profits stay exactly the same. Maybe you sleep better.

I mean. All that sounds amazing. And it doesn’t hurt to try, right?

WHAT I'M POURING

J Pinot Gris

We need something as we shed all these perfectionism habits, right?!

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Know a perfectionist?

This is the part where I ask you to phone a friend. So, do you know anyone who would find the real business tips and topics in this newsletter — like the one we dug into today — helpful? If so, send them this email. I want to continue to build this community, and I would love your help to bring more great people in.

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DIY your own public relations

Nisha Patel, NPatel Communications

I am using my decades of experience as a TV reporter, public relations and marketing agency executive, and small business owner to help fellow female small business owners grow through smart, simple PR tactics — without sacrificing personal time. Follow along to learn how you can be a profitable business woman and a great working mom. We can do it all (with a little help!).

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